非典大敌当前,同样是医药公司,面临的市场境遇却大不一样。许多关联产品供不应求,而许多非关联产品门前冷落,企业决策者或心急如焚,或静观时局变化。千里马药业公司是武汉市一家民营企业,主打产品胃通安——典型的非关联产品,正面临着市场推广难题。但在抗非典的关键时期,它没有妥协,没有冷观,变被动为主 At present, the same is a pharmaceutical company, facing the market situation is quite different. Many associated products are in short supply, and many non-associated products are left out of doors, corporate policymakers are anxious, or wait and see. Maxima pharmaceutical company is a private enterprise in Wuhan City, the flagship product of stomach Tongan - a typical non-related products, is facing the marketing problems. However, in the crucial period of fighting against SARS, it has not compromised, has not been cold-tempered and has become passive