如何搞好近距离营销,如何以公司为中心,营造合理半径的核心市场。笔者根据自己实际工作谈几点体会。 合理确定销售半径 在近距离营销中,十分关键。从字眼看,似乎只有距离问题,实际上会牵涉到许多方面。如果销售半径确定太小,公司将大部分人力、物力放在这一区域,就有可能造成财力、物力的浪费,造成人员拥挤,效能不能充分发挥;如 How to improve close marketing, how to take the company as the center, and create a reasonable radius of the core market. The author based on their actual work to talk about a few experiences. Reasonably determine the sales radius in close marketing, is very crucial. From the wording, it seems that there is only a distance problem, in fact, there are many aspects involved. If the sales radius is set too small, the company places most of its manpower and material resources in this region, which may result in the waste of financial and material resources, resulting in overcrowding and inefficient performance. For example,