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作为目前国内唯一一档电视直播类音乐知识普及节目,《音乐公开课》通过新媒体技术打造出虚拟课堂,观众可以通过微博、微信、微视、官方APP等多种方式与现场嘉宾实时互动,从而获得了耳目一新的节目体验。在电视媒体追求收视率的当下,央视将其安排在周日黄金时间播出,获得了不俗的收视率,也为中国电视栏目改革提供了新的思路。
As the only program to popularize music knowledge in live television, “Open Music Course” creates virtual classrooms through new media technologies. Visitors can interact with on-site guests in various ways through weibo, wechat, micro-video, and official APP Interaction, which won a refreshing program experience. In the television media, the pursuit of the ratings of the moment, CCTV will be arranged for prime time broadcast on Sunday, received a decent ratings, but also for the reform of China’s television program provides a new way of thinking.