本文结合运输车站分析了铁路货物运输的优势与不足,从改进管理模式,强化市场意识,巩固固有优势,开发新的运输产品,加大营销宣传力度等方面提出了思考与建议,并提出了大营销的概念,为新体制下的铁路货运营销进行了有益的探索。 Based on the analysis of the advantages and disadvantages of railway freight transportation, this paper puts forward some suggestions and suggestions on how to improve the management mode, strengthen the awareness of the market, consolidate the inherent advantages, develop new transportation products and increase the promotion of marketing. The concept of marketing, for the new system of rail freight marketing conducted a useful exploration.