民间文化指的是由劳动人民创造的、古往今来就存在于民间传统中的、自发的民众通俗文化。文章结合山东省日照市非物质文化遗产保护和传统文化教育实践,论述了以非物质文化遗产为主要表现形式的传统民间文化在当代艺术创作中借鉴传统艺术形式、运用传统文化寓意以及振兴文化产业、发展文化旅游行业的重要前景。 Folk culture refers to the spontaneous mass popular culture created by the working people and existing in the folk tradition. Combining with the non-material cultural heritage protection and traditional culture and education practice in Rizhao, Shandong Province, the article discusses the traditional folk culture which takes intangible cultural heritage as the main manifestation, draws lessons from the traditional art form, uses the traditional culture morality and revitalizes the cultural industry in the contemporary artistic creation , The development of cultural tourism industry, an important prospect.