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由中国出版协会主办的北京开卷2016年度报告1月12日在图书订货会上出炉。实体书店与网上书店的渠道差异明显,网店图书销售规模首超实体书店,分布格局尚未平衡。业内分析,如今全国超半数出版社、百余家新华书店都纷纷在网络上开设线上店面销售图书,互联网时代的社群营销对图书热销程度影响很大。
The Beijing Unveiling Annual Report 2016 sponsored by China Publishing Association was released on January 12 at the book fair. Physical bookstores and online bookstores significantly different channels, online bookstore sales first super entity bookstore, the distribution pattern is not yet balanced. Industry analysis, and now the country more than half of the press, more than one hundred Xinhua Bookstore have opened online store sales of books on the network, Internet marketing era of community marketing great impact on the extent of the book.