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通过社交媒体的传播,游客对目的地形象塑造发挥着越来越重要的作用。积极、难忘的旅游体验常常成为游客网络交谈的主要内容。尤其是遗产旅游,满足游客互动及共创体验的遗产地解说可以建立游客与遗产地之间的情感联系,提升游客体验效果。然而,目前故宫博物院中的现场标识及语音导览中的英文解说以陈述景点概况为主,很难使游客身临其境地感受历朝历代的生活场景。如今,各式移动终端技术为游客提供了更多共创及浸入式旅游体验模式,而对于故宫博物院来说,故事化、主题化、含音乐背景的可下载式电子导览即可为游客提供更加个性化、现代化的英文解说,从而为游客创造更难忘的旅游体验。
Through the spread of social media, tourists play an increasingly important role in shaping the image of the destination. Positive, unforgettable travel experiences often become a major part of online conversations with tourists. In particular, the heritage tourism, tourist attractions to meet the interaction and create experiences to explain the heritage can establish the emotional connection between tourists and heritage, enhance the tourist experience. However, at present, the on-site logo in the National Palace Museum and the English commentary in the voice guidance are mainly based on the scenic spots. It is very difficult for visitors to experience the scenes of life in different dynasties and Dynasties. Nowadays, various types of mobile terminal technologies provide tourists with more ways to create and immerse themselves in tourism experience. For the National Palace Museum, for example, a storytellable, themed, downloadable electronic guide with a musical background is provided to tourists More personalized, modern English commentary, so as to create a more memorable tourist experience for tourists.