随着中国加入世贸组织,国内外制鞋业对国内市场的争夺日益激烈,大家都逐渐意识到:没有品牌、没有特色的企业很难长久发展。鉴于此,各企业花大力气搞广告宣传,走传统广告之路,靠传统广告宣传来提 With China’s accession to the WTO, the domestic and foreign shoe-making industry has become increasingly fierce in the competition for the domestic market. Everyone is gradually realizing that companies with no brand and no characteristics are difficult to develop for a long time. In view of this, companies are making great efforts to engage in advertising, taking the road of traditional advertising and relying on traditional advertising.