关键符号是一个族群共享的文化内涵,也就是一个族群的族群文化。少数民族语言文字是一个族群关键符号的重要表现形式,民语媒体是其主要承载者。维吾尔传统文化在全球化和媒介文化的冲击下出现式微,有的文化形式已经消逝,族群文化认同出现断裂。维吾尔语媒体作为族群文化的粘合剂,促进了维吾尔文化复兴:其一,发掘本土传统文化形式,并解读其蕴含的意义与价值;其二,展现当下本地人生活。由于地方社会背景,经济发展水平等限制,维吾尔语大众媒体在传播维吾尔文化方面尚存在不足:其一,维汉双语人才缺乏致使媒体跨语言传播障碍;其二,新疆社会现实的复杂与多面性限制了地方媒体的创新,媒体在业务操作方面惯常将文化生活刻板化与政治化。 The key symbol is the cultural connotation shared by a group, that is, the ethnic culture of a group. Minority language is an important manifestation of the key symbols of ethnic groups, the media is the main carrier of its language. Uyghur traditional culture appears under the impact of globalization and media culture. Some forms of culture have disappeared and ethnic cultural identity has broken down. Uyghur language media, as the glue of ethnic culture, has promoted Uyghur cultural renaissance. First, it explores the local traditional culture form and interprets its meaning and value. Second, it shows the present native life. Due to the restriction of the local social background and the level of economic development, there are still some shortcomings in the Uyghur culture spread by the Uygur mass media. First, the lack of bilingual talents in Uyghur language hinders the cross-language communication of the media. Second, the complex and multifaceted nature of social reality in Xinjiang Limiting the innovation of local media, the media routinely standardize and politicize cultural life in business operations.