湖北沙市神电汽车电机股份有限公司(以下简称“神电”)在1983—1993年十年间,实现利税以20.2%的水平递增;1993年,该公司的销售收入、实现利税、全员劳动生产率(按净产值计算)、人均收入等综合经济指标,又分别比上年增长107%、103.28%、42%、34%。“神电”跳跃式发展的原因何在?采用多元市场营销策略不断开拓市场,是其走向成功的奥秘。 Hubei Shashi Shendi Electric Motor Co., Ltd. (hereinafter referred to as “Shendi”) realized a profit and tax increase of 20.2% during the decade of 1983 to 1993. In 1993, the company’s sales revenue, profits and taxes, full-time labor productivity (Calculated based on net output value) and per capita income, and increased by 107%, 103.28%, 42% and 34% respectively over the previous year. What is the reason for the leaps and bounds of “God of Electronics”? Using multiple marketing strategies to constantly open up the market is the secret to its success.