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商标作为区别商品和服务的不同来源的标记,具有表征特定生产者或销售者、吸引消费者购买的作用。由于驰名商标于普通商标有更强的竞争力,因而比一般的注册商标更容易受到假冒、仿冒等侵权现象。本文结合我国现行规定,从对驰名商标保护的必要性、认定机制、现行法律保护措施、我国驰名商标的保护现状及制度完善等几方面对驰名商标法律保护制度这一问题进行探讨。
A mark, as a differentiator between different sources of goods and services, has the effect of characterizing a particular producer or seller and attracting consumers to buy it. As well-known trademarks in the well-known trademarks have a stronger competitive edge, and thus more than the general registered trademarks are more vulnerable to counterfeiting, counterfeiting and other violations. Based on the current regulations of our country, this article discusses the legal protection system of well-known trademarks in terms of the necessity of well-known trademark protection, the identification mechanism, the current legal protection measures, the protection status quo of well-known trademarks in China and the perfection of system.