7人因服泰诺胶囊而死亡的重大事件让强生公司陷入危机,而靠着一系列出色的公关行动,强生公司成功赢得了一场品牌保卫战的胜利美国强生公司(Johnson&Johnson)成立于1886年,一直是世界上规模最大的医疗卫生保健品及消费者护理产品公司。20世纪80年代初期,公司的主打产品泰诺胶囊(Tylenol)在美国销路很广,一度年销售额达4.5亿美元,约占公司总销售额的8%,带来的利润约占公司总利润的15%-20%。然而这些辉煌 Johnson & Johnson was hit by a major event in which seven people died as a result of Tyleeno Capsules and Johnson & Johnson won a brand war with a series of excellent public relations operations. Johnson & Johnson was founded in 1886 , Has been the world’s largest medical and healthcare products and consumer care products company. Tylenol, the company’s flagship product, sold in the United States in the early 1980s, once with annual sales of 450 million U.S. dollars, accounting for about 8% of the company’s total sales, with profits accounting for about 10% of the company’s total profit Of the 15% -20%. However, these brilliant