羌文化在汶川旅游发展中占有重要地位,近年来,羌文化旅游资源不断扩展,外来游客人数逐年增加,由此带来的经济效益也逐年提高,经济意义与文化意义并存。但是,羌文化旅游开发还处于起步阶段,尚存在诸多问题。此文针对汶川羌文化旅游开发存在的问题提出几点建议,以期推动羌文化旅游迅速发展,吸引更多的国内外游客,从而带动汶川其他相关产业的发展。 Qiang culture occupies an important position in the development of tourism in Wenchuan. In recent years, Qiang culture tourism resources have been continuously expanded, the number of tourists coming from abroad has been increasing year by year, and the economic benefits brought by it have also been increased year by year with economic significance and cultural significance. However, Qiang cultural tourism development is still in its infancy, there are still many problems. In this paper, some suggestions are put forward for the existing problems of cultural tourism development in Wenchuan Qiang so as to promote the rapid development of Qiang culture tourism and attract more domestic and foreign tourists, so as to promote the development of other related industries in Wenchuan.