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近几年博客在中国的传播速度是惊人的。从博客开始被人们所熟知到“木子美”的哗众取宠,从徐静蕾的名人效应到华南虎事件一石激起千层浪,这些都毫无疑问地反映出博客这种网络交流方式在中国将越来越多地引起社会的广泛关注。随着科技的发展和人民生活水平的日益提高,博客逐渐呈现出娱乐化、专业化、富媒体化等发展趋势。博客的出现也标志着以“信息共享”为特征的第一代门户之后,追求“思想共享”为特征的第二代门户也正在浮现。我们要正确认识博客,这将更有助于我们客观分析、正确评价博客现象以及对网络传播生活的影响和意义。
In recent years, the speed of blogs in China has been staggering. From the beginning of the blog has been known to “Muzi Mei ” grandstanding, from Xu Jinglei’s celebrity effect to the South China tiger incident aroused melange, these are undoubtedly reflect the blog this network communication in China will Increasingly, it has aroused widespread concern in the society. With the development of science and technology and the ever-increasing standard of living of the people, the blog gradually shows the development trend of entertainment, specialization and rich media. The emergence of a blog also marks the first generation of portals characterized by “information sharing,” and the second generation of portals characterized by the search for “ideological sharing” is also emerging. We have to correctly understand the blog, which will help us more objective analysis, the correct evaluation of the blog phenomenon and the impact and significance of the network communication life.