今年SXSW话题的焦点,更多的是落在VR、AI、IoT等技术上,以及整个营销圈在这些技术的驱动下所面临的新机会和行业境况。今年是西南偏南(SXSW)举办的第三十个年头,距离上次Twitter在SXSW上一炮而红,从一个籍籍无名的小应用工具变成一个在全球都有影响力的社交平台,也已有10年时间。大约也是从那时候开始,品牌和营销人也开始 The focus of this year’s SXSW topic is more on technologies such as VR, AI, IoT and the new opportunities and industry conditions that the entire marketing circle is driven by these technologies. This year marks the thirtieth anniversary of SXSW. Since the last Twitter hit at SXSW, it has turned from a nameless applet into a globally influential social platform, It’s been 10 years. Around that time, too, brands and marketers started