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品牌建设是企业发展的重点内容,它从根本上决定了企业的发展速度与竞争力的强弱。不断重视品牌建设,并发挥品牌的价值和功能,增加品牌的附加值,对于企业价值的实现有着无比重要的意义。本文将重点以新疆纺织服装企业为例,在深入理解企业品牌战略基本理论的基础之上,从品牌定位、打造产品产业链、培养特色产业带、拓展品牌功能等几个方面来对新疆纺织服装企业品牌战略展开探讨,从而为实现企业的品牌建设提供思路,提升企业的经济效益。
Brand building is the key content of enterprise development, which fundamentally determines the strength and speed of the development of enterprises. Constantly emphasize brand building, brand value and function, brand added value, for the realization of enterprise value has very important significance. This article will focus on the Xinjiang textile and garment enterprises, for example, based on a deep understanding of the basic theory of corporate brand strategy, from the aspects of brand positioning, product chain, cultivating characteristic industrial belt and brand function, Enterprise brand strategy to explore, in order to achieve business brand building to provide ideas and enhance the economic efficiency of enterprises.