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随着消费者环境意识的增强,再制造产品的需求量也会增加,从而提升了制造商和零售商在再制造产品方面的资源利用率,实现了可持续发展。本文讨论了在分散化、集中化以及协调定价三种情况下,消费者环境意识对供应链定价策略的影响。
As consumer awareness of the environment increases, the demand for remanufactured products will also increase, thereby enhancing the resource utilization of manufacturers and retailers in remanufactured products and achieving sustainable development. This article discusses the impact of consumer environmental awareness on supply chain pricing strategies in three situations: decentralized, centralized and coordinated pricing.