首先分类回顾了旅游者行为管理的相关研究文献,然后运用相关理论分析旅游者的旅游行为和影响旅游者行为的各种因素。最后提出旅游者行为管理的理论框架,并归纳出旅游者行为管理有自主型、强制型、协同型和契约型四类模式。 First of all, it reviews the related research literature of tourist behavior management, and then uses relevant theories to analyze the tourist behavior and various factors that affect the behavior of tourists. In the end, the theoretical framework of tourist behavior management is put forward, and four types of autonomous behavior, mandatory type, cooperative type and contractual type of tourist behavior management are concluded.