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继年初德高中国发布巴士R&F(到达率和接触频次)受众测评调研结果之后,在业界高度关注和期待下,德高中国日前又推出了中国首个地铁广告R&F受众测评调研。R&F这一国际通用媒介货币在地铁广告取得的突破,必将惠及整个户外广告传播行业。
Following the release of the results of the R & F (Arrival Rate and Frequency of Exposure) audience survey conducted by Deutsche Bank AG at the beginning of this year, DeGao China has launched the first R & F audience survey on subway advertising in China with great attention and expectations from the industry. R & F, a universal media currency in the subway advertising breakthroughs, will certainly benefit the entire outdoor advertising communications industry.