在市场经济下,我国煤炭企业取得了较大发展,经营管理水平得到了有效提高。由于科学技术及全球经济的不断发展,在多元市场竞争中,我国煤炭企业也面临着巨大挑战。本文对当前形势下煤炭企业经营管理中存在的问题进行了一些分析,提出了煤炭企业要打造自身品牌,要持续稳定发展,就必须转变经营观念,不断完善经营管理体系,重视企业文化管理。 Under the market economy, China’s coal enterprises have made great progress, and their operation and management levels have been effectively improved. Due to the continuous development of science and technology and the global economy, China’s coal enterprises are also facing great challenges in the multi-market competition. This paper analyzes some existing problems in the operation and management of coal enterprises in the current situation and puts forward that if coal enterprises want to build their own brands, it is necessary for them to change their management concepts, improve their management systems and attach importance to corporate culture management.