中式连锁快餐店因其自身特点,更加需要提高顾客的重复到店率。通过提升消费者的满意程度,可以让中式快餐连锁企业在餐饮行业的竞争中突出自身优势,获利能力有所提高。本文通过对顾客满意度概念和影响满意度因素进行结构方程分析,提出了提高中式快餐连锁企业顾客满意度的途径。 Chinese chain fast food restaurant because of its own characteristics, more need to improve customer repeat shop rate. By raising consumer satisfaction, Chinese fast food chain enterprises can highlight their own advantages in the competition in the catering industry and profitability has been raised. Based on the structural equation analysis of the concept of customer satisfaction and factors influencing satisfaction, this paper puts forward ways to improve customer satisfaction of Chinese fast food chain enterprises.