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一、引言舆情一直以来都是研究的热点。对舆情的认识,虽然存在差异,但主要集中地认为它是一种社会政治态度②,社情民意③,情绪、意愿、态度和意见的总和④,是公众群体在特定时间点的一种社会政治态度,它以信念、态度、意见和情绪等交错混合的主观形态表现。而这种主观性,使得它不能被直接测度,但通过对舆情信息的收集和分析,可以挖掘和推论其中所含舆情的内容、指向和强度,达到服务决策活动的目的。
First, the introduction of public opinion has always been the focus of research. Although there are differences in public opinion, it is mainly concentrated in the opinion that it is a combination of social and political attitude, social conditions and public opinions, emotions, intentions, attitudes and opinions. It is a kind of social politics of the public group at a specific time Attitude, it is faith, attitude, opinions and emotions, such as the staggered mixture of subjective forms. However, this subjectivity makes it impossible to measure directly, but through the collection and analysis of public opinion information, the content, orientation and intensity of the public opinion contained therein can be tapped and deduced to achieve the purpose of service decision-making.