【摘 要】
:
文章对竞争对手分析过程中的文化层面进行了解析,通过对个人文化商数和企业文化智能的描述,从竞争情报角度分析了企业文化对企业行为的影响,阐述了如何获取和分析企业竞争情
论文部分内容阅读
文章对竞争对手分析过程中的文化层面进行了解析,通过对个人文化商数和企业文化智能的描述,从竞争情报角度分析了企业文化对企业行为的影响,阐述了如何获取和分析企业竞争情报,指明了文化竞争战略是企业提高生存能力的未来发展战略。
The paper analyzes the cultural aspects of the competitor’s analysis process. Through the description of individual cultural quotient and enterprise culture intelligence, it analyzes the influence of corporate culture on the corporate behavior from the perspective of competitive intelligence, and expounds how to obtain and analyze the competitive intelligence , Pointed out that the cultural competition strategy is to improve the viability of enterprises in the future development strategy.
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