谈到影视作品的制作和包装,在我国基本没有一个有效的体系来宏观统筹,以至于作品的包装在中国几乎成了炒作的代名词,其实我国如果能深入地分析当下我国市场的特征便会发现,目前对于影视作品的工作概括起来,就是引导和创新,本文亦将对此展开分析和讨论。 When it comes to the production and packaging of film and television works, there is basically no effective system in our country to co-ordinate macroscopically so that the packaging of works has become almost synonymous with speculation in China. In fact, if China can deeply analyze the characteristics of the current market in our country, At present, the work of film and television works is summed up as guidance and innovation. This article will also analyze and discuss this.