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目前国内游戏植入式广告IGA正处于起步阶段,国际型大广告主正积极进行一些小规模的尝试,如可口可乐、百事可乐、耐克、三星、INTEL等。但现阶段的植入尝试基本以休闲类游戏的广告植入为主,还未涉及太多大型网游。对于广告主来说,现阶段游戏植入广告只是广告营销的辅助手段,
At present, IGA is at the initial stage in China. The major advertisers in the world are making some small-scale attempts such as Coca-Cola, Pepsi, Nike, Samsung, INTEL and so on. But at this stage of the implantation of basic casual game ads implanted mainly not involved in too many large-scale online games. For advertisers, at this stage game implanted advertising is only an adjunct to advertising,