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新闻媒体的职业道德是一种具有独特价值性的战略资源,是新闻媒体核心竞争力构建中一个重要向度。职业道德是新闻媒体核心竞争力的发动机,它可以生成新闻媒体的战略能力、激发新闻媒体的创新能力、提升新闻媒体的组织能力和孕育新闻媒体的市场竞争能力。
The professional ethics of the news media is a kind of strategic resource with unique value. It is an important dimension in the core competitiveness of the news media. Professional ethics is the engine of the core competitiveness of the news media. It can generate the strategic capabilities of the news media, stimulate the innovation ability of the news media, enhance the organizational ability of the news media and create the market competitiveness of the news media.