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“唯一持久的竞争优势,是比竞争对手学习更快的能力。”英国壳牌内部流传的这句话对众多大型企业影响深远。壳牌在针对“全球500强企业的生命周期有多长”的调查中,发现只有20家企业存活了200年以上。这20家基业长青的企业具有一个共同的特征—学习力旺盛。20世纪90年代,欧美企业以每一个工作日诞生1所企业大学的速度,为企业的发展和学习型组织的建立提供了坚实动力,也为
“The only lasting competitive advantage is the ability to learn faster than your competitors.” "The statement circulating inside Shell has a profound impact on many large enterprises. In a survey of how long the Fortune Global 500 companies lived, Shell found that only 20 companies survived more than 200 years. These 20 Everlasting enterprises have one common characteristic - strong learning ability. In the 1990s, the speed at which European and American enterprises gave birth to one enterprise university on a working day provided a firm impetus to the development of the enterprise and the establishment of a learning organization.