随着券商、基金、保险等行业资产管理新政的推出,中国金融市场发展进入了一个全新阶段,资产管理市场正在成为群雄逐鹿的重心。本文重点论述在资产管理行业新政的背景下,信托公司在外部环境、内部压力以及制度层面所遇到的三重挑战。信托业在大资管时代面临多重挑战的背后,也蕴藏着无限的发展机遇。首先,通过融合各资管子行业的核心优势,有利于快速提升资管行业效率,实现信托行业跨平台创新发展。其次,经济转型与金融抑制为中国大资管行业赋予了广阔的市场空间。最后,信托公司依旧具备独一无二的信托制度优势。如果能在充分挖掘制度优势的基础上实现转型与创新,信托行业有望迎来更加辉煌的发展阶段。 With the launch of the New Deal of Asset Management in the securities, fund and insurance industries, the development of China’s financial market has entered a new phase and the asset management market is becoming the focus of the crowds. This article focuses on the background of the asset management industry in the New Deal, the trust company in the external environment, internal pressure and system level encountered three challenges. Behind the challenges that the trust industry faces in the era of big asset management, there are also many opportunities for development. First of all, through the integration of the core strengths of various asset management sub-sectors, it is conducive to the rapid promotion of the efficiency of the asset management industry and the innovative and cross-platform development of the trust industry. Second, economic restructuring and financial containment have given the large asset management industry in China a vast market space. Finally, the trust company still has the unique advantage of the trust system. If we can fully tap the advantages of the system based on transformation and innovation, the trust industry is expected to usher in a more brilliant stage of development.