论文部分内容阅读
随着3G互联时代的到来,手机终端向智能化发展,为手机出版带来良好的发展机遇。众多已开展数字出版业务的出版机构纷纷盯住这个领域,期望3G时代能给自己的数字出版业务发展带来新的突破。文章首先阐述了3G时代手机期刊的特征;手机期刊分类并与传统纸质版内容作比较;3G时代手机科技期刊的营销模式;最后给出了手机科技期刊的发展政策和运作模式。
With the advent of the 3G Internet era, the development of smartphones for mobile terminals has brought good opportunities for mobile phone publishing. Many publishers that have launched digital publishing operations have been eyeing this area and expecting the 3G era to bring new breakthroughs in the development of their digital publishing businesses. The article first expounds the characteristics of the mobile phone periodicals in the 3G era; the classification of the mobile phone periodicals is compared with that of the traditional paper version; the marketing mode of the mobile periodicals in the 3G era; finally, the development policy and operation mode of the mobile periodicals are given.