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经济的衰退为那些制订了完善的创新计划的企业提供了主动出击的空间——这样做不仅能让它们在衰退期站稳脚跟,而且让他们更有可能在经济回暖后迅速发展。如果能实施合适的创新项目,企业甚至可以在不增加投资预算的情况下达成目的。
The economic downturn has provided a space for those businesses that have well-developed innovation plans that not only allow them to gain a firm footing during the recession but also make them more likely to grow rapidly as the economy picks up. If the right innovation projects can be implemented, companies can even achieve their goals without increasing the investment budget.