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针对涉外导游的本质与跨文化交际问题,介绍涉外旅游的本质和涉外旅游消费与涉外旅游者的需求,探讨了涉外导游的功能与跨文化交际,提出导游实践在跨文化交际中的原则,以期在涉外导游工作把语言的深层含义与文化的真正含义传达出来。
In view of the essence of international tour guides and the issue of intercultural communication, this paper introduces the essence of foreign tour and the demand of foreign tourists for tourism consumption and foreign tourists. It explores the function and cross-cultural communication of foreign tour guides and proposes the principle of tour guide practice in intercultural communication. In foreign tour guides work to convey the deep meaning of language and the true meaning of culture.