随着我国经济与文化事业的高速发展,传媒产业的发展,亦是离不开影响力经济的作用。社会的发展,能够依靠媒体的影响力对受众予以认知与情感上的新模式,并将传媒的发展予以时代的印记。本文主要通过对传媒产业在经济本质上的分析入手,对传媒产业在其激烈竞争中的影响力予以详细地阐述,能够对我国传媒产业的新发展予以强劲的推动作用。 With the rapid economic and cultural development in our country, the development of the media industry is also inseparable from the influential economy. The development of society can rely on the influence of the media to give the audience a new model of cognition and emotion, and impress the development of the media with the times. This article mainly analyzes the media industry’s economic fundamentals and expounds in detail the influence of the media industry in its fierce competition, which can strongly promote the new development of the media industry in our country.