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企业捐赠有助于解决社会问题、减轻政府负担、提升企业形象。在捐赠日益成为企业竞争软实力因素的今天,我国企业捐赠的伦理环境面临着发展困境,如社会伦理道德评判的混乱、制度上伦理关怀的缺失、企业伦理塑造的滞缓等。如何优化企业捐赠的伦理环境,成为关系到我国企业捐赠健康、可持续发展的重要问题。重塑崇德尚贤的社会风尚,营造积极的社会捐赠伦理氛围;优化制度层面的伦理内涵,提供切实的实施捐赠的精神保障;完善捐赠理念及企业伦理,创建共赢的企业捐赠伦理范式,这些优化措施,有利于国家捐赠事业的发展,有利于企业与政府、社会的共赢,以推动社会的和谐、全面发展。
Corporate donations help to solve social problems, reduce the burden on the government and enhance corporate image. At present, the donation has become the competitive power of enterprises. Today, the ethical environment of corporate donation in our country is faced with the dilemma of development, such as the chaos of social ethics and moral judgment, the lack of institutional ethical care and the stagnation of corporate ethics. How to optimize the ethical environment for corporate donations has become an important issue that relates to the healthy and sustainable development of corporate donations in our country. Reshape the virtuous community of Zonta and create a positive social atmosphere of donation ethics; optimize the ethical connotation at the institutional level to provide spiritual support for the effective implementation of donations; improve the donation concept and corporate ethics and create a win-win corporate donation ethical paradigm, These optimization measures are conducive to the development of national donation undertakings and are conducive to the win-win situation between enterprises and the government and society so as to promote social harmony and all-round development.