欧美设计体系里,市场调查作为产品设计流程中必不可少,甚至是最重要的环节之一,它将人们对产品的根本需求作为设计的出发点,从而实现设计是以人为目的这一述求。本文通过“事理学”的角度,案例分析等论证市场调研带来的设计影响以及在设计流程中的重要性。 In European and American design systems, market research, as an indispensable and even one of the most important aspects in the product design process, takes people’s fundamental needs of the product as the starting point of their design and thus realizes that design is based on man-made requirements. This article demonstrates the design impact of market research and the importance in the design flow through the perspective of “science of knowledge” and case studies.