早在1999年,德国的运动服饰品牌最先提出了“跨界合作”的概念,从此,“跨界”一词开始盛行,尤其在众多奢侈“大牌”上更是愈演愈烈。近年来,时装大牌们似乎早已不满足于仅仅贩卖时装或皮具,他们将自己在时装领域的设计理念和经典风格不遗余力地推广到其他领域——从汽车到数码,从酒店到家居,甚至开起了餐馆。 As early as 1999, the German sportswear brand first proposed the concept of “cross-border cooperation.” From then on, the term “cross-border” began to flourish, especially in many luxury “big names”. . In recent years, the fashion big names seem to have long been satisfied with just selling fashion or leather goods, they put their own fashion design concepts and style of the classic spared no effort to promote to other areas - from cars to digital, from the hotel to home, or even open The restaurant.