伴随我国经济的不断提升,中国居民的可自由支配收入和消费意愿也日益增长,近年来旅游成为了新的消费热点。当前旅游服务模式和相关产品花样百出,人们的旅游出行已明显呈现出个性化的趋势,这一点在境外游中尤其突出,而传统的旅游模式渐渐无法满足不断变化的旅游市场环境和旅游者多样的旅游观念和需求。因此,旅游服务模式的发展开始结合标准化和个性化,即定制式 With the continuous improvement of China’s economy, the disposable income and willingness of Chinese residents to increase their spending are also growing. In recent years, tourism has become a new consumer hot spot. At present, there are many kinds of travel service modes and related products, and people’s travel has obviously showed a tendency of individualization, which is especially prominent in overseas travel. However, the traditional travel mode gradually can not meet the ever-changing tourism market environment and diversified tourists Travel ideas and needs. Therefore, the development of tourism service model began to combine standardization and personalization, namely customization