城市运营这个词时下很火。不论是城市决策者、品牌推广者,还是各界专家学者,都透露出一种观点:得“城市运营”者得天下。想当年,大连通过城市形象这张名片树立城市竞争力从而进行城市运营,它的成功似乎让更多的人看到了城市运营带来的价值。 The word city operation is very hot nowadays. Whether urban decision-makers, brand promoters, or experts and scholars from all walks of life, have revealed a point of view: get “city operations ” who have the world. In retrospect, Dalian succeeded in urban operations by establishing its city card as a business card. Its success seemed to allow more people to see the value brought by urban operations.