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手机广播巧妙地将传统的广播媒体与新型手机媒体的多功能结合起来,表现出其独特的媒体特性。随着各媒体竞争的激烈化,广播电台推广手机广播业务面临着一定的困难,仍需不断探索电台手机广播的发展之路。本文在分析手机广播的媒体特性及传播优势的基础上,对电台手机广播业务面临的主要困难以及发展机遇进行了分析。
Mobile radio cleverly combines traditional broadcast media with the versatility of new mobile media to demonstrate its unique media features. With the fierce competition in various media, radio and television broadcasting mobile phone business is facing some difficulties, still need to continue to explore the radio mobile phone radio development. Based on the analysis of the media characteristics and the advantages of mobile phone broadcasting, this article analyzes the main difficulties and the opportunities for the development of the mobile phone radio business.