在欧洲,众筹与小微企业发展和重振经济密切相关。受金融危机和欧债危机影响,欧洲市场经济疲软、就业困难,小微企业中流砥柱的作用显现。目前,欧盟共有2300万个小微企业,解决了8680万人口的就业问题,占欧盟就业总数的67%。~①然而,小微企业在欧洲却面临着发展困境,“难以寻找客户”和“难以融资”是两大难题。后 In Europe, crowdfunding is closely linked to the development of small and micro enterprises and the revitalization of the economy. Affected by the financial crisis and the debt crisis in Europe, the European market economy is sluggish and employment is difficult. The mainstay of small and micro-enterprises has emerged. At present, the EU has a total of 23 million small and micro enterprises, which have solved the employment problem of 86.8 million people, accounting for 67% of the total EU employment. However, small and micro enterprises in Europe are facing development difficulties, “difficult to find customers” and “difficult to finance” are two major problems. Rear