通过对中国现代平面设计的本质特征进行深刻系统地分析,即实用性、创意性、审美性、社会性和民族性。指出只有把握好这些本质特征,在当今这个超越时代的发展前景下,中国平面设计事业才能健康成长,而这具有十分重要的意义。 Through a deep and systematic analysis of the essential characteristics of China’s modern graphic design, namely, practicality, creativity, aesthetics, sociality and nationality. It points out that only by grasping these essential characteristics can China’s graphic design industry grow healthily under the development prospect beyond the present era, and this is of great significance.