在国际互联网作为第四代媒体逐渐走进普通百姓生活的今天,网络广告自然就成了这个新的媒体中不可或缺的一部分。网络广告是国际互联网站上通过图文或者多媒体方式发布的旨在推广产品、服务或站点的宣传手段。由于用户软件和硬件条件的限制,目前所说的网络广告主要指条幅图标广告,也就是我们常说的旗帜广告(Banner)。网上最通用的旗帜广告大小为一般为468×60象素。 Today, as the fourth generation media on the Internet gradually walk into ordinary people’s lives, online advertising has naturally become an indispensable part of this new media. Internet advertising is a means of disseminating products or services or sites on the Internet through graphic or multimedia means. Due to user software and hardware conditions, the current online advertising mainly refers to the banner icon ads, which we often say banner (Banner). The most commonly used online banner size is generally 468 × 60 pixels.