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在“95后”的消费理念中,他们更倾向于个人喜好消费,因价钱便宜而引起的冲动消费占比很小。从大公司到创业者,从投资人到公司的一线员工,大家热切关心一个共同话题是:“95后”心里在想什么?又要如何占领他们的心?“95后”的强消费力。在腾讯向《商学院》杂志记者提供的一份由企鹅智酷与QQ空间联合出品的《95后消费报告》显示,相对于网购,“95后”更爱分享实体店消费,对于实体店消费的分享是网购消费分享的4.8
In the “95 after ” consumer philosophy, they are more inclined to personal preference spending, impulsive consumption caused by cheap prices accounted for a small proportion. From large companies to entrepreneurs, from investors to the company’s front-line staff, we are keenly concerned about a common topic is: “95 after ” What is the mind and how to occupy their heart? Strong spending power. Tencent to the “Business School” magazine reporter provided by Penguin Chi cool and QQ space co-produced “95 after the consumer report” shows that, compared to online shopping, “95” more love to share the store consumption, for the entity Shop consumer share is online shopping spending 4.8