手机利润率仍旧寒冷

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中国手机设备制造商的运营利润率在今年的剩余时间里将继续下降,原因是残酷的竞争给该行业带来的冲击近期内仍没有缓和的迹象。市场研究机构Gartner亚太区移动终端研究首席分析师梁嘉铃(AnnLiang)表示,事实上,在近期放宽手机牌照的审核标准,会吸引新厂商竞相进入市场,导致全行业运营环境变得更加恶劣。梁嘉铃在接受采访时称,新政策将允许新厂家进入市场,这将给市场带来更大的震荡,加大整合的压力。根据Gartner的数据,2004年,中国消费者共购买了6800万部手机。诺基亚公司的市场占有率约为20%,位居第一:摩托罗拉第二,为12%。宁波波导股份有限公司和TCL集团股份有限公司的市场占有率分别为8.6%和7.2%,分 China mobile phone equipment maker’s operating profit margin will continue to decline in the rest of the year because of the brutal competition to the impact of the industry in the near future there is no sign of easing. AnnLiang, chief research officer for mobile terminals at Gartner Asia Pacific in the market research firm, said in fact the easing of mobile phone licenses in the near term would attract new players to enter the market and lead to a more harsh operating environment for the entire industry. Liang Jialing said in an interview that the new policy will allow new manufacturers to enter the market, which will bring greater turmoil to the market and intensify the pressure of consolidation. According to Gartner, in 2004, Chinese consumers bought a total of 68 million mobile phones. Nokia’s market share of about 20%, ranking first: the second Motorola, 12%. Ningbo Waveguide Co., Ltd. and TCL Group Co., Ltd., respectively, the market share of 8.6% and 7.2%, respectively
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