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位于西藏拉萨次角林村、与布达拉宫隔河相望的《文成公主》和美大型实景剧,今年8月1日正式首演。观众看完演出最常用的词是:震撼!目前,这部国内高投资、高规模、高海拔的“三高”实景剧,已成为拉萨旅游的又一大热点。文化传播及市场的需求在成都域上和美集团投资前,集团董事长邱伟曾带着团队对拉萨的文化旅游市场进行了市场调研。他们发现:拉萨作为国际旅游城市,其旅游产品较为单一。来拉萨的游客,有两种心理,一种是心灵的朝圣,一种
The “Wencheng Princess” and the large-scale live-action drama, located in Lincun, Lhasa’s suburb of Lhasa, across the river from the Potala Palace, officially premiered on August 1 this year. The most commonly used words for the audience after watching the show are: Shaking! At present, this domestic high-investment, high-scale and high-altitude “Three Highs” real drama has become another hot spot for tourism in Lhasa. Cultural Dissemination and Market Needs Before investing in the Chengdu area and the US group, Qiu Wei, the chairman of the group, conducted a market research on the cultural tourism market in Lhasa. They found that as an international tourist city, Lhasa has a relatively simple tourism product. Visitors to Lhasa, there are two psychological, one is the spiritual pilgrimage, a