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数码摄影技术是现代广告摄影创作的前沿技术力量,为广告摄影来了新的表现技法、表现形式和媒介材料,提供了自由和高效的创作平台,使广告摄影艺术风格表现更加多元化,从根本上推动了广告摄影的发展,表现出良好的发展前景。本文基于数码摄影技术优势,肯定其为广告摄影拓展了更加广阔的艺术表现空间,讨论其有别于传统广告摄影的艺术特征。
Digital photography is a cutting-edge technical force in the creation of modern advertising photography. It has provided a free and highly efficient creative platform for new techniques, expressions and media materials for advertising photography. It has diversified the artistic style of advertising photography from the very beginning On the promotion of the development of advertising photography, showing good prospects for development. Based on the advantages of digital photography technology, this article affirms that it expands a broader artistic expression space for advertising photography and discusses its artistic features different from traditional advertising photography.