实现社会主义核心价值体系的有效传播,必须胸怀受众意识,分析受众心理,把握受众与内容的关联,努力争取受众的好感;必须理清传播者的角色定位,提升传播者的话语能力;必须把握社会主义核心价值体系的内容、政治方向和路径;必须确立社会主义核心价值体系主旋律意识与阵地意识,拓展有效传播手段。 To achieve the effective dissemination of the socialist core value system, we must have an awareness of the audience, analyze the psychology of the audience, grasp the association between the audience and the content, and strive to win the favor of the audience. We must clarify the role of the communicator and enhance the communicator’s discourse ability. The contents, political orientation and path of the socialist core value system; we must establish the awareness of the main melody and position of the socialist core value system and expand the means of effective communication.