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企业外部环境在很大程度上影响着企业战略的实施与结果,因此对企业战略外部环境的预测评价十分重要。文章利用马尔可夫链模型对企业战略外部环境进行预潮评价,对整个企业战略绩效的评价提供前提基础。
The external environment of the enterprise affects the implementation and results of the company’s strategy to a large extent, so it is very important to predict and evaluate the external environment of the company’s strategy. The article uses the Markov chain model to evaluate the external environment of the company’s strategic environment and provides a precondition for the evaluation of the entire company’s strategic performance.