所谓品牌,是目标消费者及公众对于某一特定事物心理的、生理的、综合性的肯定性感受和评价的结晶物,所谓品牌战略就是公司将品牌作为核心竞争力,以获取差别利润与价值的企业经营战略。品牌战略是市场经济中竞争的产物,近年来,一些意识超前的企业纷纷运用品牌战 The so-called brand, the target consumer and the public for a particular thing psychological, physiological, comprehensive affirmative feelings and evaluation of the crystallization of the so-called brand strategy is the brand as the company’s core competitiveness in order to obtain a difference between profit and value Business strategy. Brand strategy is the product of competition in the market economy. In recent years, some enterprises with advanced awareness have applied brand warfare