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本文对2016年传统广播媒体的发展进行了回顾盘点,认为2016年广播媒体的发展可以概括为以下几个方面:第一,拼内容争用户,新频率建设与老频率改版并举;第二,多平台细分发,全媒体报道筑广播报道“新常态”;第三,融媒体寻共赢,纵横合作与联盟持续展开;第四,破传统求转型,多层次创意模式助推“广播4.0”时代;第五,重社交强互动,VR直播开启广播用户新入口;第六,回本质找初心,广播“声音”价值获得再发现;第七,转机制抓技术,应急广播体系建设稳步推进。
This article reviews the development of traditional broadcast media in 2016 and thinks that the development of broadcast media in 2016 can be summarized as follows: First, to fight content users, new frequency construction and old frequency revision simultaneously; Second, more Platform dissemination of all media reports build broadcast coverage “new normal ”; third, financial media search for win-win situation, vertical and horizontal cooperation and alliance continued to expand; fourth, breaking the traditional transformation, multi-level creative mode boost Broadcast 4.0 “era; fifth, emphasis on social interaction, VR broadcast open new user portal; sixth, back to nature to find the beginning, the value of the broadcast ” voice "rediscovered; seventh, transfer mechanism to grasp the technology, emergency The construction of broadcasting system has been steadily promoted.