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在世界经济一体化的形势下,企业之间为争夺市场而展开的竞争越来越激烈。当今企业的竞争已从过去单纯的质量、价格竞争发展到企业形象的竞争,企业的兴衰存亡越来越依赖其在市场上的地位和形象,人们越来越清楚地认识到,企业要想在现代化的商战中力挫群雄,保持企业稳定、长足的发展,塑造优良的企业形象是重要的战略决策之一。
In the context of the world economic integration, competition among enterprises for competition for markets has become increasingly fierce. Nowadays the competition of enterprises has changed from pure quality and price competition in the past to the competition of corporate image. The rise and fall of the enterprise depend more and more on its position and image in the market. People realize more and more clearly that enterprises want to It is one of the important strategic decisions that the modernized commercial war has exerted great power to defend the warlords. It is of great strategic importance to maintain a stable and substantial development of the enterprise and create a good corporate image.